15k-Mile 2012 Bentley Mulsanne for sale on BaT Auctions

Sunday, May 19, 2013

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II. The Studio

One morning at Apple’s headquarters, a few weeks earlier, Ive recalled how, in 1997, the company seemed to be dying around him. “Every story you’d read, every morning before coming to work, started with the phrase ‘The beleaguered computer maker, Apple,’ ” he said. Ive was then thirty; after five years at the company, he had become its head of industrial design. “There was a Wired cover that had a big Apple logo with a crown of barbed wire, as thorns, and underneath it just said, ‘PRAY.’ I remember this because of how upsetting it was. Basically saying: either it’s going to just go out of business or be bought.”

The Wired article appeared that June. The next month, Jobs, who had left Apple twelve years earlier, and gone on to launch Pixar and NeXT, returned as Apple’s C.E.O., supplanting Gilbert Amelio. Jobs and Ive had an intense first meeting. Ive said, “I can’t really remember that happening really ever before, meeting somebody when it’s just like that”—he snapped his fingers. “It was the most bizarre thing, where we were both perhaps a little—a little bit odd. We weren’t used to clicking.”

Assuming the worst, Ive had a resignation letter in his pocket. Indeed, Jobs’s initial instinct had been to hire a new designer. He had approached Richard Sapper, who designed I.B.M.’s ThinkPad—a black cigar box. (Sapper was tempted, he told me, a little ruefully, but didn’t want to abandon his I.B.M. contract for a “tiny, tiny company.”) Jobs had also met with Hartmut Esslinger, who, as a consultant, was Apple’s industrial designer in the eighties. Esslinger, in an e-mail, recalled telling Jobs that Apple’s existing team, including Ive, “was very talented and competent if given the right leadership.” Esslinger, who has more design-guru swagger than Ive, also takes some credit for what happened next: he said that he encouraged Jobs to refocus the company on “evolving digital-consumer trends.”

The Perfect Bentley In Los Altos CA

If you’ve been searching for the perfect Bentley for sale near Los Altos; stop by and visit the luxury car specialists at Luxury Cars Los Gatos. We help Los Altos drivers to turn buying or leasing the Bentley of your dreams into a reality. Helping our customers find the best possible Bentley for their needs and tastes is just one of the many services we proudly provide. In addition, we have a close working relationship with a large group of local lenders allowing us to find financing solutions to fit your needs.

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